Brand loyalty exists, but I don't think brand loyalty is what got Chrome popular. However, the new Edge is already proving itself to be a real contender, because it really is just like Chrome, but if Microsoft had made it instead of Google. Chrome is the dominant browser, and it likely will be for years. Of course, it's still early days, so it's not a definitive "win" for Edge just yet. I've seen plenty of tweets online from people saying that they've switched from Chrome or even outright uninstalled it to use the pre-release version of Edge as their primary browser. Today, now that Microsoft has shipped preview builds publicly, a lot more people are interested, and these initial previews are nothing to scoff at.
I even wrote a piece suggesting that this version of Edge might finally compete with Chrome. When the new Edge browser leaked a couple of weeks ago, a few people tried it out, but otherwise, no one outside of the Microsoft sphere really cared.
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